Microsite Example: http://www.lancomebeautyinstitute.com.sg/
Benefits of a Microsite
The benefits of microsite can cater to different group of audiences whom can be interested in the particular promotion/service that the company is having. They might not be interesting in what other promotions/services the company is having.
Microsite can also make a particular promotion/service that were being launched by the company to be exclusive as there is a standalone site just for the particular promotion/service.
The microsite given is an example of microsite linked from the main page, www.lancome.com.sg. The link given is the link to the Lancome Beauty Institute in Singapore. This microsite can cater to audience who are interested to enroll into the institute and not audiences who want to buy products from Lancome.
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