Wednesday, May 9, 2012
Week 3 Task: Writing and Optimizing Your Text for Search
New Experiences, Sentosa.
Singapore's new entertaining attraction, Sentosa, had went through a huge revamp over the past few years. Today, it has become one of the top attractions for the tourists and also Singaporeans, the Resort World Sentosa, a new entertaining resort for people. With entertainments like the biggest theme park, Universal Studios Singapore, the casino, and also many convention halls for performances and concerts. Universal Studios Singapore, the largest theme park in Singapore, has now become the significant tourist attraction in Singapore. With the 7 different sections in the theme park, each section has their own theme and rides, leaving a significant adventurous experiences and thrills for the people. As years goes by, Singapore has also constantly making night life more happening and interesting for the partygoers. Apart from the tradition indoor clubs with the dance floors, bars and house musics, Wavehouse Sentosa brought night life to another new level. Having the artificial Wave in the Wavehouse Sentosa, partygoers can now enjoy surfing and clubbing at the same time, bring a whole new clubbing and surfing experience to the potential partygoers and local surfers!
Please visit http://www.rwsentosa.com/ for more information!
Tuesday, May 8, 2012
1. What is the name of the company and nature of the company business in the video?
Standing Sushi Bar, restaurant that serve Japanese cuisine, Food and Beverages.
2. What is the objectives of the Video?
To find out what it takes to succeed in the new digital edge of the business world
To find out what it takes to succeed in the new digital edge of the business world
3. How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)
Examples:
- HungryGoWhere
- Twitter > putting up available promotions
- Blog > having long entries at the blog
- Facebook > set up communities
- Blog > having long entries at the blog
- Facebook > set up communities
Uses twitter to monitor instant feedback, very interactive, can receive messages like direct messages or public messages.
4. Which are the social media that the company use, and what is the benefits of the social media that the company use?
- Twitter > monitor feedback, instant feedback direct from the customers, easier to attend to enquiries, can receive direct or public messages, can chat with customers
- Blog > journal about experiences went through during the business, more behind the scenes of the restaurant
- Facebook fan page> display photos, information and promotion.
- FourSquare >
5. Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?
- Professional crowd that has more income.
They can know about promotions and discounts through the mouth of people who are tech savvy. This text savvy people occupies a large group of the popularity.
- Professional crowd that has more income.
They can know about promotions and discounts through the mouth of people who are tech savvy. This text savvy people occupies a large group of the popularity.
6. What is Chalkboard, and how it works?
- A location based advertising application that update potential customers on discounts, promotions and events at the restaurants near them. It can help SME businesses to market around the businesses around 1 km radius.
7. How does Chalkboard connects people?
- Move from mobile to web
- Continuously improving the platform
- Integrate with social medias like Facebook
8. What are the critical success factors for using Chalkboard application?
* Critical Success Factor: Benefits that the client will get from using the Chalkboard application.
Potential customers will be alerted if they are 1 km away from restaurants that are having events or promotions which means that SME business can easily connect with consumers.
9. What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
- Getting on social media is a must
- Do not be discouraged by bad feedbacks
- Do not be afraid to try new ways for marketing, which is the online social marketing
Wednesday, May 2, 2012
Discussion on Online Video
1. What is the name of the company and nature of the company business in the video?
Upfront Media. Consultancy film that specializes in offering marketing solution to companies who need advertising plan to boost their sales
- Whether the company is ready for the new media campaign
- whether business objective is suitable for social environment
- long term engagement
- nurture people
- build relationship with client
- convert to long term loyal customer that we can have a dialouge with
3. How does the company determines which social media tools that is appropriate for the clients' branding?
- more community field > facebook
- lots of special, want to advertise more on special > twitter
- video, tutorials > youtube, youtube channel
4. Give the example that the company stated as the successful digital marketing campaign.
The video introducing the Old Spices body wash.
5. What are the Marketing strategy that the company mentioned to gain customer loyalty?
- need to have a conversation
- talk to them about good/bad side
- need to be open
- get the company a human face.
6. What did the video mentioned about succeeding in social media marketing?
- think long term
- know your target market well
- accept critique
- do it and take it seriously
- be realistic about the output from the amount of money you put in.
- have to be in digital
Discussion - Fashionista
Discussion on various market segmentation applicable to Fashionista
Geographic
Online shopping do not just happen in one country. Almost all online boutiques can be access from worldwide, therefore, Fashionista, can also be targeted at audiences from around the world as long as they are the potential online shoppers.
Demographic
Fashionista does not actually have much limitation on the demographic of the market. Other than the generation of audiences which determines different age groups. An example, people who are from the younger generation and the older generation may not have the habit of surfing or shopping online.
Other than the generation of the audiences, every other factors like occupation, income, family size or family lifecycle does not determine whether do they shop online, therefore, demographic of the market will not affect Fashionista from targeting at a large group of audiences.
Psychographic
Psychographic describes the lifestyle of the audiences. The activities they usually have, their interests, their attitudes, values and opinions. In terms of the psychographic of the market, Fashionista might not be suitable for everybody. Some people might love to shop but not online. Reasons why people prefer shopping from mortar and brick stores can defers from their opinions and values. In their opinion, maybe nothing beats trying the apparel in real life. Fashionista might not be able to satisfy what this group of audiences need.
Behavioral
Targeting at the behavior of audiences towards the product, using Fashionista will not be affected from how the behavior of the audiences are like. Being a interactive application, Fashionista provides a better and enhanced experienced from shopping online. It does not affect whether the audiences are potential, first-time or regular, whether the audiences are a fan of the brand or the readiness of the audiences on buying the product. Fashionista provides only the convenience of shopping apparel online to the audiences.
Technographic
The technographic of the market determines the group of audiences that Fashionista can target on. Even though technology have been improved and more people are involved, there are still a group of audiences that might not prefer to shop online, also, not to mention about people who do not use these technology often.
Geographic
Online shopping do not just happen in one country. Almost all online boutiques can be access from worldwide, therefore, Fashionista, can also be targeted at audiences from around the world as long as they are the potential online shoppers.
Demographic
Fashionista does not actually have much limitation on the demographic of the market. Other than the generation of audiences which determines different age groups. An example, people who are from the younger generation and the older generation may not have the habit of surfing or shopping online.
Other than the generation of the audiences, every other factors like occupation, income, family size or family lifecycle does not determine whether do they shop online, therefore, demographic of the market will not affect Fashionista from targeting at a large group of audiences.
Psychographic
Psychographic describes the lifestyle of the audiences. The activities they usually have, their interests, their attitudes, values and opinions. In terms of the psychographic of the market, Fashionista might not be suitable for everybody. Some people might love to shop but not online. Reasons why people prefer shopping from mortar and brick stores can defers from their opinions and values. In their opinion, maybe nothing beats trying the apparel in real life. Fashionista might not be able to satisfy what this group of audiences need.
Behavioral
Targeting at the behavior of audiences towards the product, using Fashionista will not be affected from how the behavior of the audiences are like. Being a interactive application, Fashionista provides a better and enhanced experienced from shopping online. It does not affect whether the audiences are potential, first-time or regular, whether the audiences are a fan of the brand or the readiness of the audiences on buying the product. Fashionista provides only the convenience of shopping apparel online to the audiences.
Technographic
The technographic of the market determines the group of audiences that Fashionista can target on. Even though technology have been improved and more people are involved, there are still a group of audiences that might not prefer to shop online, also, not to mention about people who do not use these technology often.
Tuesday, May 1, 2012
Week 2, Self Directed Learning
List some examples of Traditional Marketing and Digital Marketing techniques.
Traditional Marketing:
Consumers as Viewers, meaning that consumers were being treated as viewers whom information were being created awareness to. More of a one-way advertising method.
Contents are schedule-driven, meaning audiences can only view the contents of a particular products or services that they are interested in during a specific scheduled timing.
Post-campaign tracking, meaning that marketers will know the feedback or impact created to their consumers only after a period of time after the marketing method was being launched.
Digital Marketing:
Consumers as Participants, meaning that being aware of a particular piece of information, consumers are also allowed to give feedback to the information rather than just knowing the existence of the information and understanding it.
Contents are Time Shifted - Anytime, meaning that consumers can now view particular piece of information anytime and anywhere they want or like it. They can even have the flexibility to schedule when they want to view according to as and when they want it to be. No more limitation on viewing of information in terms of time and location wise.
Real-Time Measurement, meaning that as fast as a piece of information is being introduced to the consumers, feedback can be obtained by the marketers. With this piece of information that were taken from the consumers, marketers can effectively make changes to improve their products or services according to their consumer's needs.
What Is Viral Marketing?
Viral Marketing refers to the marketing strategies that were being executed through the aid of existing social networks or digital medias to create awareness to their consumers.
List FIVE different social media tools for digital marketing.
- Facebook
- Twitter
- YouTube
- Blogger
- Vlogs (Video Blogging)
List out the pros and cons of using email as the DigiMarketing strategy.
Pros:
- Information can be spread across at a fast speed
- Awareness can be created to a larger amount of audiences
- Do not have to spend money for advertising through sending email
Cons:
- Content might not be suitable for every audiences
- Audiences might treat it as a spam or virus email
Traditional Marketing:
Consumers as Viewers, meaning that consumers were being treated as viewers whom information were being created awareness to. More of a one-way advertising method.
Contents are schedule-driven, meaning audiences can only view the contents of a particular products or services that they are interested in during a specific scheduled timing.
Post-campaign tracking, meaning that marketers will know the feedback or impact created to their consumers only after a period of time after the marketing method was being launched.
Digital Marketing:
Consumers as Participants, meaning that being aware of a particular piece of information, consumers are also allowed to give feedback to the information rather than just knowing the existence of the information and understanding it.
Contents are Time Shifted - Anytime, meaning that consumers can now view particular piece of information anytime and anywhere they want or like it. They can even have the flexibility to schedule when they want to view according to as and when they want it to be. No more limitation on viewing of information in terms of time and location wise.
Real-Time Measurement, meaning that as fast as a piece of information is being introduced to the consumers, feedback can be obtained by the marketers. With this piece of information that were taken from the consumers, marketers can effectively make changes to improve their products or services according to their consumer's needs.
What Is Viral Marketing?
Viral Marketing refers to the marketing strategies that were being executed through the aid of existing social networks or digital medias to create awareness to their consumers.
List FIVE different social media tools for digital marketing.
- YouTube
- Blogger
- Vlogs (Video Blogging)
List out the pros and cons of using email as the DigiMarketing strategy.
Pros:
- Information can be spread across at a fast speed
- Awareness can be created to a larger amount of audiences
- Do not have to spend money for advertising through sending email
Cons:
- Content might not be suitable for every audiences
- Audiences might treat it as a spam or virus email
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