1. What is the name of the company and nature of the company business in the video?

Standing Sushi Bar, restaurant that serve Japanese cuisine, Food and Beverages.

2. What is the objectives of the Video?

To find out what it takes to succeed in the new digital edge of the business world

3. How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)

Examples:

- HungryGoWhere 

- Twitter > putting up available promotions
- Blog > having long entries at the blog
- Facebook > set up communities 

Uses twitter to monitor instant feedback, very interactive, can receive messages like direct messages or public messages. 

4. Which are the social media that the company use, and what is the benefits of the social media that the company use?

- Twitter > monitor feedback, instant feedback direct from the customers, easier to attend to enquiries, can receive direct or public messages, can chat with customers

- Blog > journal about experiences went through during the business, more behind the scenes of the restaurant

- Facebook fan page> display photos, information and promotion. 

- FourSquare >

5. Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?

- Professional crowd that has more income.
They can know about promotions and discounts through the mouth of people who are tech savvy. This text savvy people occupies a large group of the popularity. 

6. What is Chalkboard, and how it works?

- A location based advertising application that update potential customers on discounts, promotions and events at the restaurants near them. It can help SME businesses to market around the businesses around 1 km radius. 

7. How does Chalkboard connects people?

- Move from mobile to web

- Continuously improving the platform 

- Integrate with social medias like Facebook

8. What are the critical success factors for using Chalkboard application?

* Critical Success Factor: Benefits that the client will get from using the Chalkboard application.

Potential customers will be alerted if they are 1 km away from restaurants that are having events or promotions which means that SME business can easily connect with consumers. 

9. What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?

- Getting on social media is a must

- Do not be discouraged by bad feedbacks

- Do not be afraid to try new ways for marketing, which is the online social marketing