1. What is the name of the company and nature of the company business in the video?
Upfront Media. Consultancy film that specializes in offering marketing solution to companies who need advertising plan to boost their sales
- Whether the company is ready for the new media campaign
- whether business objective is suitable for social environment
- long term engagement
- nurture people
- build relationship with client
- convert to long term loyal customer that we can have a dialouge with
3. How does the company determines which social media tools that is appropriate for the clients' branding?
- more community field > facebook
- lots of special, want to advertise more on special > twitter
- video, tutorials > youtube, youtube channel
4. Give the example that the company stated as the successful digital marketing campaign.
The video introducing the Old Spices body wash.
5. What are the Marketing strategy that the company mentioned to gain customer loyalty?
- need to have a conversation
- talk to them about good/bad side
- need to be open
- get the company a human face.
6. What did the video mentioned about succeeding in social media marketing?
- think long term
- know your target market well
- accept critique
- do it and take it seriously
- be realistic about the output from the amount of money you put in.
- have to be in digital
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