Week 2, Self Directed Learning

List some examples of Traditional Marketing and Digital Marketing techniques.


Traditional Marketing:


Consumers as Viewers, meaning that consumers were being treated as viewers whom information were being created awareness to. More of a one-way advertising method. 


Contents are schedule-driven, meaning audiences can only view the contents of a particular products or services that they are interested in during a specific scheduled timing.


Post-campaign tracking, meaning that marketers will know the feedback or impact created to their consumers only after a period of time after the marketing method was being launched. 


Digital Marketing:


Consumers as Participants, meaning that being aware of a particular piece of information, consumers are also allowed to give feedback to the information rather than just knowing the existence of the information and understanding it.


Contents are Time Shifted - Anytime, meaning that consumers can now view particular piece of information anytime and anywhere they want or like it. They can even have the flexibility to schedule when they want to view according to as and when they want it to be. No more limitation on viewing of information in terms of time and location wise. 


Real-Time Measurement, meaning that as fast as a piece of information is being introduced to the consumers, feedback can be obtained by the marketers. With this piece of information that were taken from the consumers, marketers can effectively make changes to improve their products or services according to their consumer's needs. 


What Is Viral Marketing?


Viral Marketing refers to the marketing strategies that were being executed through the aid of existing social networks or digital medias to create awareness to their consumers. 


List FIVE different social media tools for digital marketing.


- Facebook
- Twitter
- YouTube
- Blogger
- Vlogs (Video Blogging)


List out the pros and cons of using email as the DigiMarketing strategy.


Pros:
- Information can be spread across at a fast speed 
- Awareness can be created to a larger amount of audiences
- Do not have to spend money for advertising through sending email


Cons:
- Content might not be suitable for every audiences
- Audiences might treat it as a spam or virus email