Discussion - Fashionista

Discussion on various market segmentation applicable to Fashionista


Geographic
Online shopping do not just happen in one country. Almost all online boutiques can be access from worldwide, therefore, Fashionista, can also be targeted at audiences from around the world as long as they are the potential online shoppers.

Demographic
Fashionista does not actually have much limitation on the demographic of the market. Other than the generation of audiences which determines different age groups. An example, people who are from the younger generation and the older generation may not have the habit of surfing or shopping online.

Other than the generation of the audiences, every other factors like occupation, income, family size or family lifecycle does not determine whether do they shop online, therefore, demographic of the market will not affect Fashionista from targeting at a large group of audiences.


Psychographic
Psychographic describes the lifestyle of the audiences. The activities they usually have, their interests, their attitudes, values and opinions. In terms of the psychographic of the market, Fashionista might not be suitable for everybody. Some people might love to shop but not online. Reasons why  people prefer shopping from mortar and brick stores can defers from their opinions and values. In their opinion, maybe nothing beats trying the apparel in real life. Fashionista might not be able to satisfy what this group of audiences need.


Behavioral
Targeting at the behavior of audiences towards the product, using Fashionista will not be affected from how the behavior of the audiences are like. Being a interactive application, Fashionista provides a better and enhanced experienced from shopping online. It does not affect whether the audiences are potential, first-time or regular, whether the audiences are a fan of the brand or the readiness of the audiences on buying the product. Fashionista provides only the convenience of shopping apparel online to the audiences.

Technographic
The technographic of the market determines the group of audiences that Fashionista can target on. Even though technology have been improved and more people are involved, there are still a group of audiences that might not prefer to shop online, also, not to mention about people who do not use these technology often.